Instapage Pricing Review – Is it Trustworthy?

No matter what you sell on the internet, you need landing pages to stay ahead of your competitors.

In this Instapage Review, we’ll go through its features, pros, and cons, value for money, and help you pick the plan that sounds most right for you.  

Instapage Pricing Review
Instapage Pricing Review

Landing pages are one of the most effective ways to drive people to the site and make them perform a certain action.

Fortunately, Of 2022, tons of landing page builders are available to help you quickly build an engaging and optimized landing page.

One such tool is Instapage, which helps you build custom pages without any programming knowledge.


Website BuilderInstapage
Established in2012
Best Fornovices and experienced marketers, agencies, and solopreneurs
Pricing StartsFrom $199/month
Promo CodeMKAUG for 20% discount on Instapage
WebsiteClick Here

What is Instapage?

What is Instapage?
What is Instapage?

Instapage has been around quite a while and is one of the solid players in the space.

It offers a suite of useful features such as customizable templates, easy integrations, A/B testing, and more to quickly launch a high-converting landing page.  

Currently, it’s helping 15,000 customers worldwide capture more value from their campaigns.

Instapage pricing is fairly expensive, $199/month with a 14-day free trial, but if you can afford it, this amazing tool is worth every cent you pay. 

It is a straightforward drag-and-drop landing page builder designed for paid marketers to help them create pixel-perfect landing pages that convert visitors into subscribers, users, and customers. 

Launched in 2012, Instapage primarily focuses on creating solutions for agencies, solopreneurs as their high-tiers accounts.

In addition to intuitive design tools, it offers in-depth user behavior report for better post-ad personalization. 

It offers a variety of solutions designed for Google ads, Facebook ads, and retargeting ads and claims to boost digital ad conversion rate by 400%.

The pricing of Instapage starts from $199/month with two paid plans to choose from. 

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Instapage Pricing

Instapage Pricing
Instapage Pricing

The plans of Instapage come in monthly and yearly payment variants, and you can save up to 33% on choosing annual billing.

You can also sign up for a 14-day free trial for both plans to test the features before you commit. 

Here‘s the synopsis of its pricing plans:

Building Plan 

Instapage Business plan starts from $299/month and $199/month if you go for an annual subscription.

It has all the essential tools you need to start building and optimizing landing pages for higher conversions. 

It has no conversion limits and includes one landing page builder, A/B testing, design reviews, conversion analytics, dynamic text replacement, integrations, and more. 

Converting Plan

This plan doesn’t have any fixed price tag and is completely customizable.

You can contact the support team and ask for a custom quote based on your needs. This plan is perfect for clients with enterprise-level needs. 

In addition to everything in the building plan, it offers Editable global blocks, Heatmaps, custom fonts, multi-Step forms, Page migration services, custom integrations, and access to a dedicated customer success manager.  

Features of Instapage

Here are some key features of Instapage that make building landing pages easier:

Instapage Templates

It boasts over 200 templates designed to very high standards to meet a wide range of goals.

All the templates can be used in their default state, or you can start from total scratch. 

Mobile-responsive designs

All landing pages create with Instapage are mobile-responsive and adjust themselves to the mobile view of the page for ease of use. 

Drag-and-drop editor

One of the highest selling points of Instapage is its drag-and-drop editor landing page editor, which gives you the freedom to choose to create a custom landing page.

It allows you to position the elements or move the items freely anywhere on the page.

Custom Domain 

It allows you to use your own domain to publish pages landing. You can also connect your domain and start using integration from your website.  

Insta Blocks

If you want to build a brand for different products, you can’t use the same landing page for more than one product.

To deal with the problem, Instapage offers pre-made blocks and lets you create separate blocks for the desired products.

A/B testing

This tool lets you see which landing page is getting the most traffic and converting more and then compare it with other pages which need improvement. 

Easy Integrations

Instapage allows integration with a lot of popular lead generation apps to maximize conversions.

Therefore, you can integrate with top email marketing software like MailChimp, CoverKit, and more. 

Lead Forms

It offers built-in tools like form builder, lead routing, and also direct lead Bypass to create and manage your lead forms easily. 


It also offers heatmaps that let you track your visitor’s behavior and facilitate data analysis to help you understand how your audience interacts and respond to your landing page. 

Pros and Cons


  • Extremely easy to use
  • Mobile-friendly customizable templates
  • A/B testing
  • Easy Integrations 
  • Analytics and optimization tools
  • Budget-friendly 
  • Highly secure


  • A bit Expensive
  • Slow page editor 

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What makes Instapage better than others?

Instapage gives you more flexibility and control over the landing page than any other page builder.

Moreover, it lets you see how responsive your page looks on different devices and make tweaks or completely edit the mobile version of your page.

Other unique features include easy collaboration, Instablocks, Audit log, and dynamic text replacement. 

Customer Service

Instapage provides plenty of free resources to help customers, including blog posts, tutorials, podcasts, guides, and e-books.

In addition to that, its features a FAQ section and knowledge base filled with helpful articles,

If you still find yourself stuck and need more help, you can access the live chat by clicking the help button and send a ticket to the support team available on weekdays. 

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Instapage is a great marketing solution for small businesses, marketing agencies, and experienced marketers alike.

Aside from being a page builder, it is a complete marketing solution with CRO abilities, security features, and more. 

It offers an intuitive and user-friendly interface and tons of great features such as split testing tools, heatmap, easy integrations, and analytics, making it one of the most powerful landing page builders. 

You can use this platform to generate leads, boost conversions and create beautiful landing pages and handle your entire ad campaigns.

The pricing plans are slightly expensive compared to other leading page tools, however considering its features and capabilities, the pricing is pretty much justified.

If you like Instapage Pricing Review, you should also give a try to Squarespace Review and Wix Pricing Review.

Frequently Asked Questions

Does Instapage have any free plan?

Unfortunately, No! Instapage doesn’t offer any free plan, but they do have a 14-day free trial you can use to try the software and how it performs.

If you cancel within a 14-day window, you won’t be charged a single penny. 

Which Instapage pricing plan is best?

Both Instapage plans are designed to meet specific needs and offer different features and tools.

Whichever plan you choose solely depends on your requirements and marketing goals

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