If you want to create effective landing pages to generate more leads and boost sales, Lander is a service you’ve probably come across.
It is a landing page building solution for non-programmers for creating mobile-ready landing pages for their marketing campaigns.
This website builder has been serving users since 2018, to improve their businesses by implementing its marketing features and quickly designing their landing pages, regardless of their business and type of operations they are driving.
Its pricing plans are relatively expensive starting from $16/month but there’s a free trial as well which allows users to experiment with its features and explore the interface before taking the plunge.
Let’s dig into this detailed Lander review to find more about its features, pricing plans, pros, and cons so you can decide whether it’s the right pick for you or not.
|Best for||Marketing Teams, Startups, SMEs, and Freelances|
|Pricing||$16 per month|
|Promo Code||Jerome20 (Get 20% sitewide off on Lander)|
What is Lander?
Lander is a user-friendly and feature-rich landing page builder that offers users a high level of granular control and a broad set of analytical tools.
It allows beginners or people with limited technical knowledge to build fully functional landing pages without having to tap into the complex world of coding.
Lander offers pre-built templates designed with conversion in mind which makes it easy to create high-converting landing pages that can be used to promote events, create portfolios, launch webinars, sell products and create coming soon pages for new products announcements.
Moreover, users will get access to an arsenal of built-in tools for testing the landing pages and integrating third-party programs for a better user experience.
Lander is a great option for marketing teams, in-house marketers are companies to create and publish high-converting landing pages and handle huge marketing campaigns.
Lander Pricing Plans
Lander two pricing plans with a monthly or annual billing option. By opt-in for annual billing, you can save up to 66% on the Basic plan and up to 15% on the professional plan.
Each plan comes with a 14-day free trial with no credit card required.
The Basic plan starts from $49/month or $16/month on annual billing. It includes 3 custom domains, 5K visitors per month, A/B testing module, email marketing integration, Auto-fill forms, custom code editing, unlimited storage, and SSL encryption.
This plan is ideal for small businesses looking to build a quick landing page for their website with just the right number of features.
Lander’s Professional plan costs $99/month or $83/month on annual billing. It offers everything from the Basic Plan and piles on even more features with a focus on a lead converting and reporting.
It includes the ability to add 25 custom domains, 25K visitors per month.
Key Features of lander
Here are some key features of Lander, you should know about:
Drag and drop page builder
Lander features a drag-and-drop builder landing page creator which is easy to use and takes no more than 15-minutes to create a stunning landing page without any coding skills.
Lander offers a decent collection of high-converting templates, which are all modern looking and can be optimized to fit the mobile, and tablets screens.
Lander also enables users to test different versions of their landing pages using its a/B testing module.
It allows you to quickly create variant pages and send traffic to see which page is converting better.
Popups and Sticky Bars
Lander’s popup and sticky bar tool let you create pop-ups and bars at the top and bottom of the page to attract visitor’s attention to the offers and more conversions.
Lander also allows integration with a lot of popular lead generation apps like Zapier, MailChimp, Marketo, Salesforce, and many more to maximize conversions.
Track conversion charts, implement a PayPal payment gateway, or add a countdown tool with your offers to create a sense of urgency.
Dynamic Keyword Replacement
This feature allows you to match certain elements on your landing page match with the keywords in your PPC campaign.
All landing pages built with Lander have SSL certificates to ensure that all information your page is sending is encrypted.
Lander Pros and Cons
- Intuitive interface
- High-converting templates
- Easy to manage reporting system
- Dynamic Text Replacement
- Custom Code Editing
- Mobile optimized landing pages
- Unlimited pages
- No free plan
- Lack of customization abilities
- No phone support is available
- Relatively expensive
What Makes Lander Better than others?
Feature-wise Lander is one of the few landing page builders that offer A/B testing tools in all its plans, which is a huge advantage to test how your pages are converting right from the start.
Another feature that makes Lander stands out is its ability to enable dynamic text replacement to set specific element on your pages.
Lander offers customer support through a variety of channels including blogs, video tutorials, forums, email, and live chat support.
Lander offers a helping hand but the level of support you’ll get depends on your plan.
Basic users are limited to email support, while Pro users have access to both email and chat support where you’ll be connected to the best expert for your needs.
Pro users can also avail of technical support to get custom coding from the experts.
Lander is an incredibly clever marketing software, that can do wonders on your landing page.
Whether you’re just building a landing page or want to make changes in your existing landing page, Lander will help you.
It is a great choice for beginners, as it comes with a free trial. This website builder also has a very user-friendly interface and offers all the top features that a landing page.
It includes conversion-optimized templates, flexible editor, dynamic keyword replacement, and best integration to help you generate leads.
Its pricing can be expensive for beginners. But if you can swing it, you’ll are likely to get a lot of bang for your bucks. Even the pro users will like it and find value in their offerings.
Frequently Asked Questions
Who should Use Lander?
Lander is perfect for marketing managers, marketing designers, and small businesses launching a PPC campaign, email marketing, or social media ads.
What will happen after my free trial ends?
After your free trial ends, your Lander account will get a freeze, with all your landing pages becoming unpublished.
However, the interface will still be accessible with all your data saved for you until you decide to upgrade.
Amit Gupta is the founder of Website-Builder.Guide.
Amit has spent over half a decade learning about website design and using multiple website builders. He has previously worked on designing websites for multiple clients and loves helping people with their website needs.